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The Brand Edit

SVR

A dermo-cosmetic brand born in 1962 in a pharmacy in Ault, known for its [A] retinol range.

Founded
1962
Founder
Simone Véret, pharmacist
Origin
Ault, Somme

SVR began in 1962 in the backroom of the seaside pharmacy of Simone Véret, in Ault. Her first products were a sun protection product, Filtrasol, and a soothing care, Calmobrul. Her husband Robert Véret encouraged her to take her work beyond the pharmacy, which led to the creation of the SVR laboratory.

SVR is now a French dermo-cosmetic brand sold in pharmacies. Its [A] range is built around retinol-based formulas designed for an evening skincare routine.

SVR at Excuse My Routine

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